The logo was created to be kid-friendly and fun, but also portray a strong fighter of pests and an eco-friendly and professional stance in the marketplace. The idea was that the technicians operated like ninjas... exact, precise, and thorough... yet undetectable after completing a job.

According to the client, the ninja's eyes were the most important element that had to be perfectly illustrated.

Because termite service is the largest source of revenue, this client wanted a fun, action-packed illustration portraying the demise of a termite.